About Us

Our mission is to provide training courses and processes that will allow our clients to achieve positive and productive cultural communications. This will drive higher levels of performance, productivity and profitability in both personal and professional relationships.

Bilingual America was founded in 1992 in Atlanta, GA by Ricardo González.

We exist to help you create endearing relationships, expand influence, and help protect your personal and organizational brands from cultural missteps. Our goal is to provide you with the highest-quality, most results-driven cultural and language training on the market.

Our Founder

Ricardo González
CEO & Founder

Ricardo Gonzalez is the founder and CEO of Bilingual America. He is the main developer of Bilingual America’s courses, including Cultural Mastery™, Líderes Exitosos™ (Successful Leaders), SpanishPower™, and InglésPoderoso™.

He is author of The 6 Stages of Cultural Mastery, The Cultural Transformation Manifesto, and The 12 Hidden Truths to Learning Spanish. His next book, The 6 Stages of Cultural Selling is scheduled for release in the fall of 2020.

Ricardo speaks internationally on cultural communications, multi-cultural leadership, cultural transformation, and Latino / non-Latino business relations. He is a professional member of the National Speakers Association and a featured speaker for Leadercast.

He is or has been a consultant to FEMA, Randstad, The Coca-Cola Company, Georgia Pacific, National Roofing Contractors Association, National Kitchen and Bath Association, Hanes Brands, Home Advisor, AT&T, Owens Corning, Certainteed, VEGA Americas, The Atlanta Braves, Smithfield Foods, Kimberly-Clark, and many others. Ricardo also serves Corporate Advisory Board for the Hispanic Corporate Council of Atlanta as well as is a trusted advisor for several nonprofits.

Ricardo comes from a bilingual, bicultural home. His father is Puerto Rican and one of 27 children. His mother was an orphan from Kentucky. He jokingly calls himself a “Puerto Rican Hillbilly.” Out of his painful experience with cultural conflict in the home, he was compelled to create meaningful solutions for people seeking to communicate effectively with people different from themselves. His personal mission is to help others create outstanding cultural communications so they can enjoy positive, productive and profitable relationships.

Ricardo has undergraduate degrees in theology and communications. He also has Masters Level training in counseling. He reads one book weekly and actively takes Executive level courses to stay up on current trends and teaching.

Ricardo is married to Maribel and has three children: Gabriel, Andrea and Marí Andrea.

Our Director

Noenia Rodríguez Badilla
Executive Director

Noenia is originally from Costa Rica and has her Masters in Business Administration from the highly respected Universidad Latina in San José, Costa Rica.

She is an expert in training processes and also expertly runs the day-to-day operations of Bilingual America. She is responsible for all hiring decisions and manages and trains all company trainers.

In Costa Rica, Noenia was a business and marketing instructor at her alma matter, Universidad Latina, and then started her own consulting company in Costa Rica. With Bilingual America, she has trained and consulted with high-level executives from many Fortune 500 Companies and is a trusted advisor and partner to Bilingual America’s founder and CEO. Noenia has been with Bilingual America since 2011.